Intellectually curious, creative, and systematic analytics professional with 8+ years’ experience in market research and insights analysis. Effective at building influential relationships and delivering impactful insights to executives. Currently pursuing a M.S. in Data Science and Analytics.
Grand Valley State University Expected Spring 2025
GPA: 3.965
Grand Valley State University
Minor in Business
Remote | 2023 - 2024
Deployed end-to-end machine learning models, from feature selection, hyperparameter tuning, and model optimization, utilizing gradient boosting and neural networks to anticipate future market trends.
Supported the integration of Shiny and Flexdashboard interfaces into data reporting and analytics processes, aiming to increase efficiency and improve the accessibility of insights for decision-making.
Assisted in the monitoring and updating of key data pipeline resources, including dashboards and reports, ensuring accurate and up-to-date information for stakeholders.
Contributed to ad-hoc modeling projects, enhancing cross-functional collaboration by participating in proactive code reviews with business teams.
Grand Rapids, MI | 2022 - 2023
Collected, transformed, and quantified statistically significant market research results, cutting the feedback loop from months to minutes.
Developed a real-time ticketing system for patient concerns, streamlining operations and response times.
Deployed natural language processing (NLP) tools for in-depth consumer sentiment analysis and thematic categorization.
Embedded results into dynamic dashboards accessed daily by operations, resulting in the validation of special projects and exceeding consumer experience benchmark goals.
Leveraged R and Tableau to analyze and visualize population health data and market trends, translating complex data into actionable insights, enabling teams to identify and capitalize on growth opportunities.
Grand Rapids, MI | 2016 - 2022
Segmented consumers by behavior and demographics, and communicated key findings through data visualizations, presentations, and written summaries, directly contributing to an increase of $3.4 million in ad revenue.
Initiated the adoption of Salesforce groups to streamline communication across time zones, curating a repository of best practices, and increased accessibility to insights with cross-functional partners.
Curated and distributed daily newsletters, updating local sales teams across the U.S. on emerging multiplatform advertising trends, bolstering Spectrum Reach's reputation as a knowledgeable leader in audience-based multiscreen advertising solutions.
Erie, PA | 2008 - 2010
Researched and submitted grant proposals, securing over $200k for community projects.
Authored and aggregated data for the annual report, fostering transparency and accountability in operations.
Constructed a client database in MS Access, improving the ability to track and serve clientele effectively.
Forged strategic partnerships with mission-driven organizations, elevating youth and job skills programs and making a significant positive impact on the community.
Data Mining: Crime in Colorado | April 2023
Spatial and temporal analysis of the relationship between dispensary density and crime rates using linear regression modeling in R. Joined open-source datasets from the Colorado Department of Revenue and the FBI Uniform Crime Reporting Program. View Project
Statisical Modeling and Regression: Seasonal Inventory Prediction | August 2023
Developed and evaluated a Poisson regression model to forecast weekly inventory demand, utilizing time series analysis and feature engineering techniques in R. View Project
Combat Medic, Army Michigan National Guard | 2011 - 2020
Army Achievement Medal: European Deterrence Initiative: Szentes, Hungary
Recognized for leadership, professionalism, and dedication to duty. (2019)
Army Commendation Medal: Operation Enduring Freedom: Kabul, Afghanistan
Awarded for meritorious and courageous service. (2013)